How Trustworthy Are the Online Hotel Reviews You're Reading?
If you choose a hotel based on glowing social media comments — "OMG, I love this place!" — you may be relying on bogus or insufficient information.
That assessment came from Market Metrix, a Bay Area-based hotel market research company, in a study that found up to 40% of reviews could be made up or even paid for by the hotels. More
Martin, H. (November 18, 2012) Can you trust online hotel reviews? The debate heats up
. Retrieved November 19, 2012 from http://www.latimes.com/business/money/la-fi-mo-online-hotel-reviews--20121116,0,4791105.story