Leading Meeting Professionals

Professional Convention Management Association

Realigned Convention Bureau Expects Big Results

by Alicia Leonard | Oct 01, 2012

October 01, 2012

Q: You've recently returned from the Hospitality Sales & Marketing Association International (HSMAI)'s MEET National, one of your first big shows since the formation of the Connecticut Convention & Sports Bureau. For those not aware, what is the bureau and what is its mission?

A: In June 2012, the former Greater Hartford Convention & Visitors Bureau expanded to become an entity with a mission that is dedicated to increasing the entire state of Connecticut's group meetings and sports events business. We market the state as a premier destination for national, regional and statewide conventions, and service the needs of all visiting groups and individuals to provide attendees with a New England experience that exceeds expectations. This mission is achieved through a strong public/private partnership, the result of leveraging public dollars with private sector support in the form of substantial membership dues, advertising, in-kind services and corporate sponsorships. In partnership with the Department of Economic and Community Development (DECD) and other organizations and businesses, we market and promote Connecticut, enabling the state and its immediate environment to become a regional family-oriented arts, cultural, education, sports and entertainment region that will create new jobs and broaden the tourism effort. More

Hartford Business (October 1, 2012) Realigned Convention Bureau Expects Big Results. Retrieved October 1, 2012 from http://www.hartfordbusiness.com/apps/pbcs.dll/article?AID=/20121001/PRINTEDITION/309289968

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