Leading Meeting Professionals

Professional Convention Management Association

POWER Chapter Presents: Social Media & Marketing Your Event

Presented By PCMA POWER Chapter

Kalahari Resorts & Conventions
7000 Kalahari Drive
Sandusky, Ohio 44870

October 10, 2014 until October 10, 2014

For more info or to register click here

Join your POWER Chapter colleagues for an evening reception on Thursday, October 9 followed by a full morning of networking and education at Kalahari Resort.


This highly interactive program will be chock full of practical how-to’s and how not to’s, peer-to-peer networking, and sharing social media experiences – both wins and fails.


Jason Manke, a key member of the Kalahari social media team, will share key insights into Kalahari’s social media strategy, with topics including:

  • Whose purpose does social media fulfill? Is it that of the customer/guest or the business?

  • Do you think that customers use social media as a tool to leverage a particular situation? What are ways to either enhance or side-step this?

  • How do you measure ROI for social media efforts?

  • What’s next in social media?


For the second part of the morning, you’ll choose any 3 of our “huddle” topics to exchange ideas and problem solve with your peers. Choose from:

  • How to manage customers who use social media to leverage complaints.

  • What social media tool is most successful? Understanding your audience and the tools they use.

  • Whose job is it to manage social media?

  • How to use social media to build attendance at a meeting and within an organization.

  • How to use social media to attract and retain sponsors.


In addition to Friday’s education program, the package includes:

  • Complimentary overnight Thursday, October 9 to include four water park passes for October 9-10 for your family.

  • A reception, hosted by Kalahari, on October 9 from 7:00 pm-9:00 pm for you and one adult guest.


Agenda for October 10, 2014: 

8:30-9:00 am: Registration & networking

9:00-9:45 am: Breakfast

9:45-10:00 am: Introductions & announcements

10:00-10:30 am: Jason Manke of Kalahari shares insight on Kalahari’s social media strategy

10:30 am-noon:  “Huddles” on social media key topics

Noon-12:30 pm: Sharing lessons learned & departure

Hosted by our 2014 Platinum Sponsor, Kalahari Resorts & Conventions

Event Type: Chapter Event

Continuing Education Credit

0 Credits

POWER Chapter