The concept of ‘best practices’ is considered by many to be the gold standard for our work -- that which has been proven to be effective in the past becomes the template for future activities. However, forward-thinking planners are now approaching meetings and events with discovery and exploration of the best design principles that will help to achieve specific event objectives and desired attendee experiences. Experience journey-mapping and guest-centered design, and leave with a checklist to use for your own events.
Speakers: Greg Bogue, Maritz Travel and Gary Schirmacher, CMP, Experient
Learner Outcomes: Consider the WHY factor when designing meetings and events, not just the WHAT and HOW; utilize a set of design principles driven by neuroscience to guide your meeting and experience design; add journey-mapping to your planner’s toolkit as a resource for creating personalized attendee experiences.
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