Leading Meeting Professionals

Professional Convention Management Association

June 04 2014

Set Your Conference Apart From the Competition

Michael M. McCurry, Greater Midwest Chapter Program Committee
Are you searching for new ways to set your conference apart from its competition? Do you often wonder how to position your organization as a market leader and innovator? If these concerns are not a focused priority within your strategic plan, they should be.

Please join us from 1:00 pm to 5:00 pm on June 16 at the Hyatt Regency O’Hare, for GMC PCMA’s June Quarterly Education program! You can also join virtually from our live and interactive FREE Webcast. Our featured presenter, Jeff Hurt, Executive Vice President of Education for Velvet Chainsaw Consulting, will treat us with his custom-designed, thought-provoking session, “Master Mind Conference Hacker: Revolutionizing Your Conference.”

Hurt says, “The traditional conference is in dire need of creativity, innovation and reinvention! It has been stuck in an ancient, outdated rut for too long. What happens inside of conferences is going to change. It has to in order to be successful. And, especially now that the Web connects us to information and people the way that it does, we need to rethink our conference experience.”

Don’t miss this opportunity to learn about the six big disruptive conference changes and their “hacks”:
  1. The Role of the Customer
  2. The Attendees’ Experience
  3. The Function of Content
  4. The Job of the Speaker
  5. The Process of Education
  6. The Task of Technology
If you are not able to join us in Rosemont for this event, please register for the free, live Webcast. You won't miss out on any of the action! Through an in-room moderator, the remote audience will have a voice and will actively participate in the event. You can access the interactive webcast as an individual or via Viewing Pods with your local colleagues. 

Meet Minneapolis Watch Pod
Meet Minneapolis Offices in the Minneapolis Room
250 Marquette Avenue South, Minneapolis, Minnesota 55401
Time: 1:30 pm CDT (webcast is 2:00-4:00 pm CDT)
Register for Webcast – select the Meet Minneapolis option to join

Visit Indy Watch Pod
Location and details will be sent to attendees once registered.
Register for live webcast – select the Visit Indy option to join

Would you like a sneak preview? In the video below, Jeff talks with Michael Doyle of the Virtual Edge Institute about engaging the audience during hybrid or virtual events.

Greater Midwest Chapter