Leading Meeting Professionals

Professional Convention Management Association

Canada East: April Toronto Workshop: Trade Show Conversations

Presented By PCMA Canada East Chapter

The Eaton Chelsea Toronto
33 Gerrard St W
Toronto, Ontario M5G 1Z4

April 16, 2014 until April 16, 2014

Trade Show Conversations

An interactive session discussing new ideas, concepts, challenges and best practices!

Wednesday April 16, 2014

8:30am – 12:00pm

Toronto, Ontario

Educational Program



Registration Fees (Plus HST):







Deadline to register is April 11th 2014

Note: $5.00 from every program registration fee is donated to the PCMA Education Foundation



8:30am - 9:00am      Registration & Networking Continental Breakfast

9:00am - 12:00pm    Presentation & Discussions


Session Description:

Open Tradeshow Conversation

This interactive session, will feature open discussion, with tradeshow industry experts on; New Ideas, Concepts, Challenges, Best Practices and Future Trends.


As organizations’ tradeshows face increased competition, exhibitor consolidation and overall increased demand to perform, the effectiveness and profitability of a tradeshow has become very important.


With events facing rising costs and shrinking revenues, we need to understand the challenges and face them head on. Giving your tradeshow meaning and purpose will increase the value of your event to stakeholders. By developing unique and creative ways to make the information Attendees and Exhibitors want more accessible, you will make an emotional connection and extend the life of your show. Knowing the steps you need to take, will ensure you meet your events’ financial and operational objectives.


Don’t miss this opportunity to hear Tradeshow Industry experts openly discuss with you, how to overcome your challenges and chart the course that will improve your show’s performance.


What you will learn at this session:

  1. New Ideas for Tradeshows;
  • Attendees: How to attract a targeted and relevant audience, Quality vs. Quantity
  • Exhibitors: Attract and Educate, how to promote, exhibit and retain valued exhibitors
  1. Different Formats & Concepts;
  • Location: Regional vs. National, Facility/ Venue selection, touring and accessibility
  • Co-locating: Sister or related associations and organizations
  • Partnerships: Direct or indirect associations/ organizations with similar audience or exhibitors
  1. Challenges;
  • Budgets: Rising costs, shrinking revenues
  • Current: Keeping your event current and relevant to your market and target audience
  • Consolidation: Corporate consolidation impact on exhibit floor and attendees
  1. Best Practices
  • Communication: To Exhibitors and Attendees, pre, during and post show
  • Exhibitor Kits: Format, content, timing and calls to action
  • Exhibits: Booth sales and consultation techniques and retention methods
  • Surveys: Polling and audits to assess and understand Attendees’ and Exhibitors’ needs
  1. Future Trends
  • Technology: What are the right ones for your show and how to leverage and benefit from them
  • Demographics: Geographical, generational and relevant to your market sector
  • Exhibits: Booth sales and consultation techniques and retention methods


This program will also be available in Ottawa on Tuesday April 15th


Eligible CEU Credits: 0.3



  • Elizabeth McCullough, GM – Tradeshows with Canadian Institute of Plumbing and Heating

  • Sonia Moffatt, Assistant GM with Freeman Decorating

  • Blake Mintz, Director Business Development with Production Resource Group – PRG

Event Type: Chapter Event

Canada East Chapter