Putting a spotlight on the industry that will enhance the understanding of our value
Follow meeting planners [corporate, association and 3rd party] from concept through planning to execution. Showcase both planners and suppliers from a behind the scenes perspective.
Include different venues and include some of the biggest events and the outcomes of the event- i.e. products introduced.
Perhaps follow a $10 bill from a conference attendee through the local community - From hotel server to taxi driver, retail shop, family, school teacher and back to attendee. This demonstrates the true economic impact of a meeting and how it trickles down throughout every layer of society from the attendee's hand down to people one would not ordinarily expect to be somehow connected.
A good mix of industry professionals with very well known celebrities in different fields (very well previously trained) is mandatory. I remember Christine Duffy being such an advocate of our industry and performing so well, she can be part of this BIG IDEA execution....only suggesting, maybe also Roger Rickard can engage a famous politician and we should bring an actress or actor to the show.
This will increase the awareness of our industry - demonstrate our economic impact, global reach and how many lives are touched. Contributed by Elisa Sandoval, Jennifer Bond, Patricia Schinelhem, Kristin Gibson and Ray Kopcinski, Eduardo Chaillo