Leading Meeting Professionals

Professional Convention Management Association

BIG IDEAS Challenge

The votes were tallied and the winner is…the Business Intelligence - Universal Name Badge concept. Congratulations to Alisha Waid, Colleen Donohoe, Alex Plaxen, and Carey Carey!

The PCMA Education Foundation Strategic Impact Committee has allocated funds to expand on the Universal Name Badge big idea to explore a ‘bigger’ business intelligence concept and ensure a comprehensive approach to the opportunity which includes research, data, and technology.   

We are now fine-tuning the concept to be presented to Shark Tank innovator and entrepreneur, Mark Cuban at a brainstorming session.

Stay tuned.

Selected Idea: Business Intelligence – Universal Name Badge

Tied to the individual rather than the meeting or event, with interaction and connectivity, this badge could be used for all meetings and be programmed for each meeting. One could program it like a FITBIT style bracelet that recognizes people as they walk and displays their information - easily allows for the exchange of contact info.

What will make this big idea really powerful is connecting it to an app so that meeting attendees can monitor their networking activities. The user could potentially look at an app and know who in his/her network is at the same event. When the user reintroduces himself/herself to an individual they have met in the past, they would have the ability to look at the app and know which previous events they have attended together, as well as where and when the first connection occurred.

It would also integrate with social media profiles, especially LinkedIn, to see attendee's profiles and would have the ability to track CEUs. The same way that Disney Magicbands allow the user to check in, the Universal Name Badge would allow you to check in to an education session. It can also be loaded with account information that allows the user access to special events previously paid for, such as a gala. This eliminates the need for paper tickets.

The power of this technology is really in the data it collects. Being able to access a detailed report of all the connections the user has made, the education attended, and the business leads collected and show that report to an employer who may have funded the event registration fee. The report proves the value of the event to the employer and makes the attendee more aware of his/her activity.

The badge would also include each conference's branding and the branding of the sponsoring organization. An enhancement for young professionals could be recognition of industry leaders/experts through the badge or mentors during large networking events as well.

Contributed by Alisha Waid, Colleen Donohoe. Alex Plaxen, Carey Carey

Below are the other 4 Dallas Challenge finalists and their BIG IDEAs.

  • Reality TV Show

  • Hybrid Virtual Integration

  • Gamification

  • Global Competition

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