Leading Meeting Professionals

Professional Convention Management Association

Press Releases

March 07 2012

PCMA MAKES STRATEGIC MOVES WITH NEW STAFF ALIGNMENT

PCMA

CHICAGO, IL, March 8, 2012  - The Professional Convention Management Association (PCMA) has announced staff changes and additions to elevate their strategic initiatives with both Education and Marketing. 

Senior Vice President Kelly Peacy, CAE, CMP has added the leadership of the PCMA Education Team to her responsibilities; she will continue to lead the Meeting & Events Team.

Peacy has a 12 year history with the organization, previously working in marketing, research, and meetings and events. During her tenure she has grown the number of face-to-face and virtual events, the organization's meetings revenue, and the meeting and events team. She has been the catalyst behind the innovation participants experience when they attend a PCMA meeting; from the Learning Lounge format to customized scheduling to differing general session approaches.

"This aligns PCMA's education approach with the trends we are seeing in our industry," shared Deborah Sexton, PCMA President and CEO. "Kelly has long been the architect of PCMA's meeting design and she will now orchestrate the complete meeting experience for our participants."

Prior to PCMA, Peacy held various positions with associations in meetings, exhibits and marketing communications. Peacy is a member of the Convention Industry Council's CMP Board of Directors and is its Education Committee Co-Chair.

An addition to staff is Carolyn Clark, Vice President, Marketing and Communications. Clark has worked in this position as an independent contract over the past 7 months and now assumes the role full-time. 

Clark will lead the branding and marketing of PCMA's products, services and events, and liaison with industry press. Most recently Clark crafted the PCMA Defines Me membership campaign and the PCMA 2012 Convening Leaders' segmented marketing communications.

"Carolyn brings her extensive marketing and industry knowledge to PCMA and the results are already evident," said Sherrif Karamat, PCMA COO. "Her talents will benefit both PCMA and our partners."

Prior to PCMA, Clark led brand strategy and marketing teams for several Chicago based agencies and logged 16 years with Hilton Worldwide in a variety of hotel based and corporate positions.

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About Professional Convention Management Association
PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. PCMA provides their 6,300 members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization's face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, please visit the PCMA Web site at pcma.org.

Contact: Carolyn Clark
Direct: 312.423.7271, E-mail: cclark@pcma.org