Leading Meeting Professionals

Professional Convention Management Association

August 12 2014

Synchronicities - A New Three-City Partnership

By PCMA

The Anaheim, Baltimore and San Antonio CVBs have announced the formation of Synchronicities, a three-city partnership designed to assist meeting professionals in maximizing return on investment.

The cities conducted in-depth research with meeting professionals via focus groups and surveys to shape Synchronicities into a partnership that delivers what meeting professionals and attendees want most, an unbeatable combination of value and resources. The partnership assists professionals in achieving their specific business objectives by offering customizable options based on the needs of individual meetings. This personalization is the foundation of Synchronicities, along with a seamless knowledge transfer between the three cities, and a united services and marketing platform.

An early example of Synchronicities success is the partnership with the National Postal Forum, which selected Anaheim, Baltimore and San Antonio to host their annual conference in 2015, 2017 and 2018, respectively.

“I was initially drawn to Synchronicities because meeting professionals are increasingly finding themselves doing more with less, making the partnerships that we have all the more valuable,” said Maureen Goodman, executive director of National Postal Forum. “The Synchronicities partnership made my job so much easier thanks to the stellar communication between the three cities, and their ability to fully understand and anticipate my needs. Synchronicities is beneficial to all parties involved.” 

Working together through Synchronicities also provides enhanced opportunities for the three destinations to invest in industry education, a priority shared by all cities. Partnering with esteemed organizations IAEE, PCMA and Association Forum of Chicagoland, cultivates relationships with influential leaders, allowing the destinations to better anticipate industry trends, and share these findings with their clients. To learn more about Synchronicities, explore www.synchronicities.us.

 

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