Leading Meeting Professionals

Professional Convention Management Association

May 22 2014

5 Steps for Taking Your Meetings Global

by PCMA

The world seems to get a little smaller every day, and closer to our grasp.

Many organization’s survival [and growth] strategies are grounded in their ability to expand both their reach and audiences.  But it not as simple as buying a list and pushing out the message. The Coca-Cola Company and Procter & Gamble were the first two companies to truly understand the power of ‘Glocal’ – an approach that pairs a consistent brand strategy with flexibility to accommodate local nuances.

Now FreemanXP is bringing the Glocal approach to the meetings, events and trade show business. You can get their five-step quick-start guide for tapping into the Glocal approach here.

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