Leading Meeting Professionals

Professional Convention Management Association

October 15 2013

Why Mobile Meetings Mean More Business

By David McMillin

mobile phones and business

Smartphones have changed the way we talk to each other, the way we learn and the way we attend face-to-face meetings. As planners and show organizers look for ways to increase attendee engagement, they don’t need to look much further than the devices sitting in attendees’ pockets.

If you’re still unconvinced about the need to leverage the power of mobile at your meeting, register for this free webinar and learn strategies for mobile success and how to keep up with the future of mobile event technology.

The benefits are not limited to exclusively to what your attendees can do with a mobile app, either. ACTIVE outlines how mobile technology can simplify the planning process and eliminate some of the usual headaches you might have along the way.

SEE ALSO: Just How Addicted Are Your Attendees to Their Apps?

Right Here, Right Now Knowledge

“By transitioning event brochures and content to mobile-friendly e-brochures, guides and programs, event organizers can escape many of the limitations and time constraints traditionally associated with printed event materials,” the guide states.

You need to let attendees know that a speaker cancelled? You want to make sure everyone knows about a room assignment change? You’re looking to invite everyone to a last-minute TweetUp at the host hotel bar? All of these possibilities can happen on the fly.

SEE ALSO: How to Take Your Meeting Mobile

However, ACTIVE also highlights that the benefits of connecting with your audience via their smartphones and tablets extends well beyond the three of four days that they spend at your annual meeting. With a well-developed app, you can transform that once-a-year occurrence into an all-year-long relationship. Consider it your channel of communication that can cut through the clutter of Facebook posts, Tweets and email marketing messages that they’re receiving from countless sources.

Looking to learn how mobile can benefit and improve the event experience for both the event organizer and the attendee, click here to register for a free webinar from ACTIVE.

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