Leading Meeting Professionals

Professional Convention Management Association

May 06 2013

What Medical Meeting Attendees Are Really Looking For

By David McMillin, Staff Writer



It’s no secret that medical meetings are changing. Show organizers, exhibitors and physicians are all adjusting to the new norms of the Sunshine Act. While these new regulations hold serious implications for what happens inside exhibit halls and networking receptions, a new survey shows that many healthcare professionals are thinking long and hard about what’s happening within their actual work environments, too.

SEE ALSO: Shedding Light on the Sunshine Act

In a new CareerBuilder survey of more than 500 US healthcare workers and more than 240 US healthcare employers, 34 percent of respondents indicated that they plan to look for new jobs in 2013. That’s a year-over-year increase of 10 percent when compared with the same survey results last year.

“Not only are healthcare organizations dealing with a shortage of high skill workers, they are facing higher demand fueled by an aging population and more Americans having access to medical benefits,” Jason Lovelace, President, CareerBuilder Healthcare, said in a statement. “The survey shows healthcare workers are seeking a more manageable work experience.”

What the Numbers Mean for Medical Meeting Planners

As medical meeting planners work to attract more attendees, this research reveals that one of the key pieces of the puzzle may be providing valuable career advice on-site.

“While health care professionals will attend meetings to meet continuing education requirements, the survey highlights that many of those attendees may also be searching for valuable insights into how to find new jobs,” Chris Wehking, Director of Meetings & Exhibits, American Society of Anesthesiologists, says. “From resume advice to career counseling sessions, planners should consider how they can meet these needs during their meetings.”

SEE ALSO: The Future of Medical Meetings

The survey also reveals that planners should consider offering courses designed to help managers become better leaders who understand how to create an everyday experience where employees don’t feel overwhelmed. Sixty percent of respondents indicated that they feel burned out on their jobs.

“From providing attendees with tools to help improve communication skills to outlining conflict resolution plans in the workplace, the research reveals that senior-level health care professionals must take steps to ensure that their employees to be amply prepared and trained to be successful in their roles,” Wehking says.

For more insights into how healthcare professionals are feeling about their careers today, click here to read a synopsis of the survey results. 

 

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