Students will not be able to pay your full conference fees right now. However, that doesn’t make this audience any less important. As you look to secure a strong future for your meeting and your organization, there are students at universities around the world looking for more education and career opportunities.
Your meeting can help introduce them to post-graduate success while creating a powerful connection that can turn them into year-after-year attendees once they become full-fledged professionals. Here are three steps to start creating those connections with your next meeting.
Many of your veteran attendees may not spend any time on Facebook or Twitter, but the 18 - 22 crowd most certainly does. As you outline your marketing communications plan for your next meeting, appoint a younger member of your staff to oversee your social media strategy.
Most members of this audience will not be able to afford to travel across the country. Instead, you may want to consider Facebook advertisements that can target specific universities within a small radius of your meeting’s location.
SEE ALSO: 3 Ways the New Facebook Will Impact Meeting Marketers
While “networking” may be a clear benefit for professionals who have been attending conferences for years, many young students may not understand the value of meeting, greeting and shaking hands face-to-face. To many students, networking may seem like something that can happen just as easily online.
Rather than simply promoting the general value of networking, highlight statistics of the number of potential employers who will be at the meeting to clearly communicate the potential career impact of attendance.
SEE ALSO: Make Your Meeting a Better Place to Network
Rather than simply go directly to students, you’ll also want to foster strong relationships with another key audience: their professors. Students may rotate every four years, but their program directors and academic instructors typically remain in their positions for long periods of time.
Consider inviting some of the top academic program directors to your next meeting to showcase the real value of your programming. If you can impress them, chances are they’ll pass along your message in the classroom.
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