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General Session: Disruptive Thinking: Fostering a Culture of Game-Changing Leadership
The Digital Age has not killed in-person events as many predicted but reinforced the need to meet beyond the screen and the way we deliver on this experience is ripe for disruption. To remain relevant, you need a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game--solutions that revive a stagnant conference or completely reinvent the competitive dynamics of our industry. Luke Williams' theory of Disruptive Thinking is about fostering a culture of innovation leadership that provides the framework and motivation to generate new strategies and execute new solutions. Luke is the Executive Director of Innovation and Entrepreneurship and Professor of Marketing at NYU's Stern School of Business and a Fellow at Frog Design, one of the world's most influential innovation companies. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business and has been featured in Bloomberg BusinessWeek, Fast Company, The Atlantic and The Wall Street Journal.
Watch Luke's video, How to Disrupt Your Conference here.
- Identify the clichés of the conference experience and form disruptive hypothesis
- Identify the unmet needs, draft specific ideas to implement the identified opportunity and prototype the experience
- Pitch the idea to the key stakeholders
- Luke Williams, Innovation Leader and Business Strategist, Professor of Innovation at NYU Stern School of Business, NYU Stern School of Business