Leading Meeting Professionals

Professional Convention Management Association

Recommended Reading

pcma education conference

  Speaker Title
Jason Jennings The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change 
Ryan Estis Start With Why 
  Mike Walsh Futuretainment: Yesterday the World Changed, Now It's Your Turn
  Dorie Clark Reinventing You: Define Your Brand, Imagine Your Future 
  Dorie Clark Mentorship 2.0: How to Find the Mentor You Need (free ebook)
Kaplan Mobray The 10Ks of Personal Branding: Create a Better You
Eric Olson, Midori Connolly, Anthony Miller, Lauren Mulherrin Enterprise Social Technology: Helping Organizations Harness the Power of Social Media, Social Networking, Social Relevance

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
What Technology Wants 
What's the Future of Business: Changing the Way Businesses Create Experiences
Jeff Tobe Coloring Outside the Lines

Anticipate: Knowing What Customers Need Before They Do

The Experience Economy, Updated Edition

The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

Deborah Gardner YES Magazine
How To Sell To Men Without Wearing A Low-Cut Dress
Naked Negotiating (series)

Getting to Yes: Negotiating Agreement Without Giving In
Jon Bergmann Flip Your Classroom: Reach Every Student in Every Class Every Day 
Terence Donnelly, Sarah Michel The Corporate Sponsorship Toolkit 
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
  Steph Pfeilsticker Creative People Must Be Stopped: 6 Ways We Kill Innovation (Without Even Trying)
 Sarah Michel Conference Connexity

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