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Q: What weighs three pounds, has more than 1,000 trillion connections and controls your annual meeting?
A: Your attendee's human brain.
This thinking muscle affects your conference success more than you realize. Yet, often we plan meetings and events without thinking about the impact of our meeting design on the attendee's brain.
For example, talking heads, passive listeners, audience engagement, active participation or something in between? What is the best way to provide education at conference and events? Which juices the brain?
Today's brain science has identified several critical strategies to consider during the conference planning process. Implementing these will create sizzle and substance for your brain-friendly conference.
Identify the difference between information, education and learning and understand which is most important to your conferences.
- Name six brain-friendly strategies that conference planners should consider in their meeting design.
- List some effective attendee engagement strategies in conferences that can be implemented easily.
Our PCMA “Best in Class” Speaker:
Jeff Hurt joined Velvet Chainsaw Consulting in January 2010 and currently serves as Executive Vice President, Education and Engagement. In 2012, he was recognized as the PCMA 2011 Educator of the Year. Jeff has worked in leadership roles with five associations, five government organizations and several companies in the education, events and meetings departments, including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry. He is considered one of the leading authorities in the meetings industry on adult education, conference design, digital events and social media for events and associations. Jeff speaks and blogs frequently about meeting and technology trends, the future of conference education, adult learning and all things meetings at velvetchainsaw.com. and you can follow Jeff on Twitter: @JeffHurt