Leading Meeting Professionals

Professional Convention Management Association

AIBTM 2014

Event Details:

Where: Orlando, Florida
When: June 10, 2014 until June 12, 2014

Register now for PCMA Education and an
incredible Hosted Buyer experience

June 10-12 | Orlando | Orange County Convention Center

Get your PCMA CEU powered education and a years’ worth of business done in 3 days this June.

With a show floor featuring global and domestic suppliers – you and your team can learn about new destinations and venues to intrigue your own face-to-face meetings and events.

Qualified buyers that commit to 16 one-on-one appointments receive:

  • Travel and hotel accommodations
  • Hotel/Ground transfers in Orlando between the airport, hotel, and the Orange County Convention Center
  • Personal pre-scheduled appointments and online scheduler - you select the exhibitors you want to meet

Earn CEUs · Strengthen Your Relationships · Experience Orlando

Questions? Please contact Katie Yandell, Specialist, Global Development
kyandell@pcma.org or 312.423.7257

PCMA Education Sessions at AIBTM

Powered by PCMA - Energize Your Meeting with Experiential Design Best Practices

Tuesday, June 10th 10:00am – 11:00am 

Meeting planners are challenged each year to design meetings that keep long-time attendees coming back and bring newer ones into the fold.  How does experiential design play a key role in creating an unforgettable meeting?  Forward-thinking planners are now incorporating design best practices into their meetings and events to achieve specific organizational objectives and energize the attendee experience.  Come experience journey-mapping and guest-centered design, and leave with a checklist to use for your own events.


Greg Bogue, Experience Architect, Maritz Travel Company 

Gary Schirmacher, CMP, Senior Vice President, Strategic Account Services, Experient, A Maritz Travel Company


Powered by PCMA - Extend the Life of Your Meeting - Transforming Attendees into Year-Round Participants

Tuesday, June 10th 1:30pm – 2:30pm

Many companies utilize corporate events as a way to regularly connect with their customers and prospects - the results of this important investment cannot be left to chance. When it comes to delivering user conferences, seminars, and other business events, success is driven by a company's ability to maximize participant engagement.  Engaging attendees before, during and after an event can, in effect, drive desired attendee behaviors like moving prospects through the buying cycle and building customer loyalty.  Through exploration of a user conference case study you’ll learn how a marketing executive and senior meeting planner successfully collaborated to achieve maximum attendee engagement.


Betsy Zikakis , VP, Marketing, Certain, Inc.

Education in PCMA Booth #1747


4 Ways Mobile Apps Help Achieve Your Event Goals

Wednesday, June 11th 1:30pm-2:00pm and Thursday, June 12th 11am-11:30am

Whether your organization is considering  a new mobile app for its next meeting or re-evaluating their existing technology, strategic goal setting should be the first step.   The right mobile strategy will deliver on your stakeholders’ expectations of a more interactive, captivating event.  Learn why focusing on event app adoption, integration, monetization, and analytics are key components to reaching your event goals.  Planners who have all levels of experience with mobile technology are encouraged to attend and share their insights!

Tahira Endean, Manager, Event Marketing, QuickMobile


Claiming the Second Screen


Wednesday, June 11th 3:30pm-4:00pm and Thursday, June 12th 1:30pm-2:00pm

Attendees everywhere are being encouraged to “bring their own devices” so they can engage in mobile technology during live events.  How do you integrate technology into the classroom on smart phones, laptops and tablets to enhance the learning experience?  Participate in this session to learn the most effective ways to utilize tools like audience interaction systems and second screen technology to increase attendee engagement in the classroom.  The presenter will also share the latest ways this in-classroom technology is being utilized at meetings.


Brent Rogers, PSAV