LEARN: PCMA 365

IMEX Frankfurt

Event Details:

Where: Frankfurt, Germany
When: May 20, 2014 until May 22, 2014

imex frankfurt

With more than 3,500 exhibitors representing 150 countries, IMEX provides you with all the inspiration you need for your upcoming events, congresses or incentive travel programs.

IMEX is the place to find new and exciting destinations and services for your future conferences and events. Take advantage of this opportunity to meet with destinations from all over the world, gain new insights from the comprehensive program of seminars, and connect with colleagues who also plan international meetings. 

This invitation, which includes attendance at the IMEX exhibition, offers complimentary:          

  • Economy Flights
  • 4 nights’ accommodations in a 4/5 star hotel
  • Hotel/Ground transfers in Frankfurt between the airport, Messe Frankfurt and the hotel
  • Buyers must attend a minimum of 8 appointments each day including any group, individual and open appointments. 

Registration Instructions:

During the registration process, you will supply details of your organization’s past and future international meetings, including location, venue, dates, and attendance numbers. If your organization is just starting to hold international meetings, you must have a meeting booked for a future date.

When your application has been processed and accepted, you’ll receive a confirmation email welcoming you to the program and periodic communications from PCMA with all of the information you need leading up to your departure! At the show, you are requested to schedule a minimum of eight appointments per day with exhibitors throughout the three-day show. 


Click Here to apply to be a PCMA Hosted Buyer today 

 



PCMA Education Sessions at IMEX Frankfurt:

Evolving Your Meeting - Your Future Depends on It
14:00-15:15 - Monday 19 May

Speakers:
John Folks, Founder & President, mindingyourbusiness inc.
Max Suzenaar, Founder of mindingyourbusiness inc, and Leader of "new think"

Does your meeting have one or more elements that everyone puts up with year after year, just because you've always done it or it's extremely important to a small fraction of members? It's time to embrace change. Find out what you can do to gracefully retire past-their-prime elements so you can update your meeting and appeal to more members from different generations, interest groups, and geographical locations. Case studies from medical societies will be provided with practical takeaways that are relevant to any organisation looking to revamp their meetings.

Learning Objectives:
1. Analyse how to get buy-in from your board and internal staff on meeting changes
2. Explore how to get your membership on-board with change
3. Utilise best practices for modernising your meeting

IAPCO/PCMA Session
09.00-09.50 - Tuesday 20 May - Room Dialog
Speakers: 
Karen Bolinger, Melbourne Convention Bureau, Australia
Michel Neijmann, K2 Conference and Event Management Co., Turkey [President IAPCO]
Jim Rooney, Massachusetts Convention Center Authority, USA
Facilitator: 
Jan Tonkin, The Conference Company, New Zealand [Vice President, IAPCO]Destinations under the Microscope 

XYZ City may have a beautiful beach, historical significance, or international cache.  But is that really enough these days?  PCOs and Clients are taking a hard look at alternative advantages, resulting in today’s changing nature of destination selection.  So what are the criteria that Organisers are now using to evaluate destinations and how is it affecting the strategic marketing by the Bureaux?  How can Bureaux and destinations position their offerings more effectively to attract business?  What does success look like for all concerned?


Questions? Contact Katie Yandell at Kyandell@pcma.org or (312) 423-7257