How PCMA’s Hybrid Event Increases Engagement

Creating a hybrid event that drives customers to attend future face-to-face events and engage with your organization throughout year takes foresight and planning. Find out why PCMA has held virtual meetings over the years, what they have learned, and why they believe this medium increases engagement with their members and prospects. Get a behind-the-scenes look at how PCMA approached their January 2013 Hybrid event including:

• Choosing content
• Preparing the content and speakers for both F2F and a remote audience
• Team roles and responsibilities
• Equipment and platforms
• Tips to increase engagement

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Presented by:

Michelle Russell Editor in Chief, Convene	Mary Reynolds Kane  Director, Online Marketing

For more information:
Contact Dawn McEvoy at dmcevoy@pcma.org

*Please note all times Central