Attendance Building

Building attendance for your event requires a carefully researched, planned and well-executed marketing and promotions strategy. By identifying and targeting potential attendees through a variety of marketing vehicles with the appropriate messaging, you will ensure the best possible return on investment (ROI) and return on objectives (ROO).

Think it All the Way Through:

• Consider attendance building at every stage
• Consider the topic of each event -- how will it attract attendees?
• Consider the destination, venue and date
• What features will build attendance for your event?
• What are you considering in evaludating the event's attendance?

Make the Marketing Work:

• Create an organized marketing plan with clear goals and objectives
• Set achievable goals and measurable objectives
• Use a timeline to follow your marketing goals
• Consider all costs in your budget
• What are you considering in evaluating your marketing plan?
• Monitor the results of your marketing efforts and make adjustments as needed

Watch Education Sessions from the 2010 PCMA Annual Meeting - Earn CEUs Today!

• Maximize Attendance With Targeted Marketing
• What Does 'The Experience' Have to Do With Increasing Attendance? EVERYTHING!!!

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