Expertise: Communication, Diversity, Negotiation

Web site: www.EthnoConnect.com

Biography: Michael Soon Lee, MBA has been a professional negotiator for over thirty years and author of the book "Black Belt Negotiating." He has negotiated motion pictures deals, multi-million dollar real estate transactions and even discounts on gas for his car! In addition, Michael is a multicultural expert helping companies increase sales to minority customers and hire diverse staffs. He is the author of several books on marketing and selling to multicultural customers. Michael can be reached by phone at (800) 417-7325 and his E-mail is: michael@EthnoConnect.com.

Five key topics of discussion:

1. Black Belt Negotiating™
2. Secrets of Selling to Multicultural Customers
3. Recruiting, Hiring and Retaining Multicultural Workers
4. Bridging Differences in the Workplace
5. Communicating with Multicultural Audiences

See Michael's session from PCMA's 52nd Annual Meeting: Become a Black Belt Negotiator

Key Messages:

Increase your budget and cash flow by decreasing costs with black belt negotiating. Learn how to get the best deals on everything from hotels to professional speakers from a world-class negotiator. Also, as a diversity consultant Michael can help increase your meeting attendance meetings by reaching out to multicultural members and better communicating with diverse audiences.