Matt Thornhill, The Boomer Project

Expertise: Demographics, Diversity, Marketing, Environmental

Web site: www.boomerproject.com

Biography: Matt Thornhill has positioned himself and the Boomer Project as a leading international authority on today's Boomer Consumers. His opinions and insights are sought by media around the world, and he's appeared on NBC Nightly News with Brian Williams, CBS Sunday Morning, CNBC and in stories on Boomers in BusinessWeek, TIME and Newsweek.

Matt leads workshops and seminars on marketing to today's Boomers and has presented at national conferences and company events in the financial services, travel and tourism, healthcare, publishing and real estate industries across the U.S., Canada, Spain and even the country of Panama.

He is responsible for overseeing the work for clients by the Boomer Project, which include Pfizer, UBS, Genworth Financial, Hershey Foods, Samsung and Media General. Matt is also the co-author of the acclaimed new book Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group.

Five key topics of discussion:

  1. New Rules for Marketing to the Boomer Consumer
  2. The Baby Boomer Generation: Numbers, Insights and Implications for the Housing Industry
  3. Understanding How Boomers are "Going Green"
  4. Generations at Work: Recruiting, Managing and Retaining Today's Multi-Generational Workforce
  5. Is Your Message Connecting with Each Generation?

See Matt's session from PCMA's 52nd Annual Meeting: Is Your Message Connecting With Each Generation?

Key Messages: Matt Thornhill has positioned himself and the Boomer Project as a leading international authority on today's Boomer Consumers. His opinions and insights are sought by media around the world, and he's appeared on NBC Nightly News with Brian Williams, CBS Sunday Morning, CNBC and in stories on Boomers in BusinessWeek, TIME and Newsweek. Matt leads workshops and seminars on marketing to today's Boomers and has presented at national conferences and company events in the financial services, travel and tourism, healthcare, publishing and real estate industries across the U.S., Canada, Spain and even the country of Panama. He is responsible for overseeing the work for clients by the Boomer Project, which include Pfizer, UBS, Genworth Financial, Hershey Foods, Samsung and Media General. Matt is also the co-author of the acclaimed new book Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group.