Expertise: Change Management, Strategic Planning

Web site: www.robinson-consultants.com

Biography: Ross Robinson is a strategic individual valued among organizations wishing to develop and grow. His 30 years of experience with associations gives him a wealth of examples upon which to draw creative solutions and problem solving.

As the President of Robinson Consultants, Ross is providing expertise to destinations about how to target the association market, innovative ways to win bids, getting the intuitive research results and increasing your staff's knowledge about the association market.

In addition Ross has organized focus groups, research projects, facilitated change processes, and enjoys sharing his knowledge and expertise. He has spoken at a number of industry conferences (ICCA, PCMA, IMEX, etc.).

Five key topics of discussion:

1. Change within associations
2. Understanding the association culture
3. Association trends
4. Closing the deal with association buyers
5. Organizing conferences in developing countries

View Ross' session from PCMA's 52nd Annual Meeting Shuffling Chairs or Turning the Ship Around? The Association Change Process

Key Messages: Flexibility and experience is what you will get from Robinson Consultants. We know the association and corporate market we can help your destination build more business. And with 30 years of experience in association management we can provide strategic advice to group you conference, facilitation services to get membership feedback and staff coaching services to help the change process.