The Bold New World of Convention Exhibits and Tradeshows

 An examination of five models for future viability and success
 

The initial exhibit and tradeshow model was built before the internet, email, Google, social media and the expectation of instant gratification. In this original model, buyers had to wait 12, 24 or even 36 months to meet face-to-face with suppliers to seek out new products, solutions and innovations. Those days are long gone. Today, with the click of a few key strokes, buyers can obtain immediate answers and quotes to their queries. They can be in their office, on the train or at the beach to retrieve their data.

Translation: The future success of convention exhibits and tradeshows will not be "one size fits all".

For this insightful Masters Series program, PCMA has partnered with Jeff Leitner, of The Insight Labs, and Bryan Campen, of Manifest Digital, to explore five new exhibit/tradeshow models that can position your organization to align with your participants' changing behaviors. You'll be asked to determine the model that best aligns with your organization's strategic goals and objectives and join a collaboration pod to formulate a model adoption strategy.

Key Takeaways:
• Identify the exhibit model critical to your future success
• Discover model design principles to help you plan for and anticipate rapid change
• Acquire best practices for the exhibits and tradeshows of the immediate future
• Gain core tools to create a proactive, rather than reactive, mindset to your exhibits strategy

Conducted in an innovative and highly interactive environment, using audience response and featuring video vignettes of experts inside and outside of the exhibit world, you as an attendee will truly become a participant in your future.

Thursday, October 20, 2011
Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, D.C.
Directions and Parking

Registration: 3:00 p.m. - 3:30 p.m.
Program: 3:30 p.m. - 5:00 p.m.
Capital Chapter Networking Reception: 5:00 - 7:00 p.m.

REGISTRATION FEES
Master's Series Registration and Reception
PCMA Members: $70
Non-Members: $85

Chapter Reception Only
Planner Members: Complimentary
Suppliers and Non-Members: $30

Who's Attending?

You'll earn 2 hours of CEU credits (.2) for attending this session.
All of the great collaboration, ideas and input will be captured and shared with you post-event.

ASAE Foundation, Exhibition Industry Foundation, Freeman, Gaylord Entertainment and PCMA Education Foundation have cooperated to fund a unique project through The Insight Labs and Manifest Digital to help predict and plan for the future of convention exhibits and tradeshows.

About the Speakers:

 

Bryan Campen - Social Media Director, Manifest Digital

At Manifest, Bryan works with a range of clients to develop and execute strategies surrounding new media, integrated campaigns and digital experiences. He is also co-host of The New Architect, a weekly podcast with his colleagues at Manifest. In his spare time, he serves as New Media Advisor to The Long Now Foundation in San Francisco, a non-profit dedicated to fostering long-term thinking in the context of the next 10,000 years. Bryan also hosts the Chicago Quantified Self and the Chicago New Media meetups, both regular meetings between individuals interested in the current explosion of technology and its intersection with our daily lives.

Jeff Leitner - Founder & Dean, The Insight Labs
Jeff is Founder and Dean of Insight Labs. He is managing principal of Cause Strategy, senior strategist with Manifest and co-host of The New Architect. He is co-founder of several philanthropic initiatives, including UX for Good and 10,000 Blankets. A former social worker, journalist and political strategist, he holds degrees from the University of Texas and The Ohio State University.

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Visit Charlotte, Disney Destinations, Events DC, San Jose and Centerplate

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