June 2007

Speaker Saavy

How to Leave A Lasting Impression

by The National Speakers Association

In April’s column, Terry Paulson, Ph.D., CSP, CPAE, shared his ideas on how to help attendees take the speaker’s message home to make positive changes. Here are recommendations from 13 other professional speakers.
 

Keep in Touch 
A meeting planner can do a lot for attendees just by making sure that everyone goes home with contact information, including the speaker's Web site and e-mail address. This can done by printing it in the meeting program, in the organization's magazine, and on its Web site. - Art Fettig, CSP

Have the speaker mail handouts with a business card after the meeting directly to the individual participants who requested them. - Robert Alan Black, Ph.D., CSP

Offer a follow-up teleconference exclusively for the attendees, including an invitation for them to submit questions or request amplification of ideas presented in the session. - Bill Johnson, CSP

At the end of the workshop, I hand out small cards and envelopes. Participants write themselves a note about a takeaway and what they expect to be doing differently 90 days from now. They put it in the envelope, seal it, and write their home address on it … and 90 days later, we mail it to them. People love it. - Scott Halford, CSP

Ask the presenter to consider doing a follow-up article reviewing important points of the speech for the association newsletter. Or, have someone within your organization take bullet-type notes for publication in the newsletter and/or on the Web site. Send them to the presenter before publishing and ask if he or she would like to add anything. - Donna Long, CSP

Virtual Reinforcement
Use the speaker's Web site as a virtual handout. Attendees can sign up for monthly e-zines, download free articles, get key summary points, and access other resources. They can also ask questions or provide feedback via e-mail. - Mark Sanborn, CSP, CPAE

Have the speech transcribed or taped and make the presentation available on the organization's Web site. - Susan Friedmann, CSP

Have the speaker provide a chat board or blog for the attendees. This is particularly useful when the content of the speech provokes the need to seek more ideas or to vent emotions. - Larry Baker, DBA, CSP

Create a survey (through an online site such as SurveyMonkey.com) that assesses steps people have taken and results they've achieved. - James A. DeSena, CSP, MBA

I put my PowerPoint for this particular presentation online with a code that I share with this group only. That way they can get all my content without having to take notes constantly during the presentation. - Jim Hennig, Ph.D., CSP, CPAE

Small Takeaways
Have your speaker provide the attendees with a bookmark or file card with key ideas to take away and implement. - Cathy Fyock, CSP, SPHR

I frequently use T-shirts with my key points that I give out to those people who participate. It creates a bit of competition among the attendees and makes it more fun for me. - Ed Rigsbee, CSP

Give out a laminated card as attendees leave with all the points of the program. Let them pick up a handout at the conference booth or product table, or have the speaker create a mini-version of their handout. - Mikki Williams, CSP

These tips should be used for informational purposes and not be considered legal advice.
° The National Speakers Association (NSA) is the leading educational organization for professional speakers. NSA's 3,500 members include experts in a variety of industries and disciplines, who reach audiences as trainers, educators, humorists, motivators, consultants, authors, and more. As a service to meeting professionals, NSA provides resources and information on finding and working with speakers. Please visit NSA's Web site at www.nsaspeaker.org.