Also In This Issue

Behind the Scenes

“Community” has become something of a buzzword, but I can’t come up with a better term to convey the reason why associations should exist today

To the Point

Our new study reveals how the negative perception of meetings is affecting planners’ intentions

Comments

Letters to the Editor

PCMA Today

PCMA is the leading resource and premier educator for professionals in the meetings and convention industry.

PCMA Today - Challenge Cup

The Challenge Cup Brings Out the Best in the Industry

Follow Up

Asia-Pacific Incentives and Meetings Expo

Speaker Savvy

Not all speakers describe themselves as performers. But regardless of their individual content-to-entertainment ratio, all good speakers perform. It’s up to you to set the stage for them to provide powerful experiences for your attendees.

Peter Sheahan

The world has seen many economic downturns. The good news is that some organizations not only survive recessions, they thrive. Here’s why.

Meeting Management: Networking

Networking is too important to leave to chance. Here’s how to help attendees make the connections that will make your meeting memorable.

Innovative Meetings

A major trade show rolls out a new technology tool, virtually at a moment’s notice

Leading Learning

Everyone needs a third social space — after home and work — according to The Third Great Place author Ray Oldenburg. Many associations have long thought of themselves in this role for their members. Now we need to provide the physical third space at our meetings to turbo-charge their learning and networking value.

Exponential Effect

We put the same questions to 13 exhibition industry leaders — in essence, what state are we in, and where are we headed?

The Message is the Medium

With millions of new users logging on to Web 2.0 sites every month, ignoring social-networking tools is no longer an option. So dive in — but have a plan before you do.

2009-2010 Meeting Planner Intention Survey

A new study by PCMA reveals that meetings are taking a hit in the current economy. No surprise there. But just how much of an effect is the negative perception of meetings having on planners’ intentions in terms of their future events and where to hold them? More than you think.

Leading By Example

Diagnosed with autism when she was three, Temple Grandin has enjoyed a high-profile career as a professor of animal science — and used her autistic perspective to humanize the entire practice of livestock handling

Green Meetings

For the world’s largest wind-energy show, the sky was the limit. And so was the potential impact on the environment.

Continuing Education

An archaeologist, a business historian, and a communications professor explore the origins and evolution of the modern trade show

One on One

Late in May, Destination Marketing Association International (DMAI) announced that it appointed Christine Shimasaki, CMP, CDME, managing director of EmpowerMINT.com. The new role gives her another way to reinvent herself — something she’s done a few times during three decades in the events, hospitality, and CVB (make that the DMO) industry.

B School Brief

When news first broke in mid-April that a new strain of the so-called “swine flu” had possibly killed dozens of patients in Mexico and spread to individuals in the United States, public health officials and the media jumped immediately to a red-siren state of high alert.

What If?

How prepared are most planners if a crisis were to occur during their event? It’s not an academic question. (Swine flu, anyone?) But a recent survey shows that few meeting professionals have a comprehensive plan they can readily implement in the event of an emergency.

Convene on Location

Just three meals, two movies — and a world away — from the U.S. West Coast, Melbourne is a must-seefor meeting professionals looking for a site Down Under. Internationally recognized as one of the world’sbest destinations for hosting business events, this is a cosmopolitan city with an ambience all its own.

Innovative Centers

Once used to refer to functionality built into the circuitry of a device, the term "hardwired" has come to mean in intrinsic and contant behavior pattern. It nicely sums up the meeting facility of today and tomorrow, which has to make it easy - in terms of staff, design, infrastructure, culinary options, environmental initiatives, accessibility, and flexibility - to hold high-tech and sustainable meetings. And that's all part of the following centers' DNA.

Point/Counterpoint

Return on Investment, Return on Objectives, Return on Experience. Is there a difference between these terms? And should planners try to make the case for one over the other in order to prove their meetings’ value to attendees and exhibitors?
 
 



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About PCMA's Convene® Magazine

Convene magazine is the leading meetings industry trade publication for education content and timely, relevant information from the Professional Convention Management Association (PCMA).

Convene magazine is a two-time 2010 Society of Publication Designers Merit winner, Association Media & Publishing Silver Award winner, and Trade Association Business Publications International 2010 Tabbie Award winner. In 2008 Convene was a four-time gold award winner: ASAE and The Center's Gold Circle Award for Magazine; Society of National Association Publications' Gold EXCEL and EXTRA! Awards for Magazine Cover Illustration; and American Society of Business Publication Editors' Azbee Annual Awards of Excellence (regional) for Editorial Gold.

Convene magazine has a circulation of 32,700* meeting industry professionals. Convene magazine readers book more than 300,000 meetings annually with a mean economic value of $3.2 million to the host destination.

*BPA Worldwide December 2009 Audit