Leadership Profile
Richmond Metropolitan Convention & Visitors Bureau Destination Leadership Means Staying Ahead of the Curve
Jack Berry, President and CEO
What makes your city a top meeting/convention destination?
The Richmond Region is the newest destination on the East Coast, and with an expanded convention center and airport, we are easier to access than many other comparable venues. AirTran, JetBlue, and Skybus are now flying out of Richmond International Airport daily.
Tell us about a meeting you're thrilled to have just signed on or a recent meeting you're very pleased with. We hosted the National Association of Counties this past July, to great reviews. Here's an excerpt from a letter the association's outgoing president, Colleen Landkamer, wrote to the editor of the Richmond Times-Dispatch following that event: "I can say without hesitation that the Greater Richmond Region went above and beyond our expectations to make our more than 3,500 members feel welcomed. I would respectfully ask that you inform your readers how absolutely top notch your local elected officials, convention center staff, local volunteers, and area hotels have been in making this annual conference the most enjoyable and productive ever."
In 2008, we will look forward to hosting International City/County Management Association.
What is your perspective on destination leadership?
You need to be ahead of the curve on current trends as they relate to technology and the Internet. A CVB needs to be the "go-to" organization for any meeting/attraction/hotel partner as a one-stop shop.
What is your city's roadmap for the future?
Business is booming. There has been a huge influx of corporate relocations, and together with an expanded infrastructure in the region, we are looking forward to a bright future.
What green initiatives is your city/convention center taking?
Our convention center has recently instituted a recycling program and is in compliance with the Virginia Green initiative. Virginia Green is the Commonwealth's campaign to promote environmentally friendly practices in all sectors of Virginia's tourism industry.
How have destination marketing organizations (DMOs) evolved over the past 10 years? The travel industry has been affected by technology - especially with the Internet and blogs and visitor testimonials. Meeting planners are also more sophisticated, and competition is tougher. One core ingredient that is imperative is to have great customer service at your destination.
What is your biggest challenge as a DMO?
Competition from other similar size cities with new convention centers.
How did you get into this career? How long have you been with the bureau, and where have you been in the past?
I began my career in professional sports management, which led to arena management and convention centers. I've been at the Richmond Metropolitan Convention & Visitors Bureau (MCVB) for 13 years. What is it about working in this industry that grabs you? Knowing that I am contributing to the economic well-being of the destination and that I'm making a difference. Tourism is a clean industry which has been invisible until lately.

