Capital Chapter/PNW Chapter Joint Event

Q4 SPARK: HORIZONS Q4 Spark: Horizons: Workplace Innovation in Ever Changing Waters A Hybrid Event October 14, 2021 | 9:30am – 3:00pm Pacific Virtual Platform: Performedia Join the PCMA Capital Chapter on October 14th. Where people work and how well they work (remotely or together) is just the tip of the iceberg as we navigate the yet-uncharted waters. How would you prefer to be sailing into 2022? Let’s start the new journey across the waters by fostering an innovative workplace. When leadership cultivates the intelligence, skills, and passion of everyone in the organization – everybody creates, everybody is connected, and everybody contributes. Our Q4 Spark will highlight three paths of innovation in the workplace for the hospitality industry in a ever-changing environment: Refocus on employee engagement and culture – As the COVID vaccine takes hold, and workplaces ramp back up, employers will need to reconnect with employees to gauge the level of engagement. Heightened diversity and inclusion focus – Now is the time to improve multicultural competence, evaluate and expand training, include millennials in the discussions, and rethink the interview process. The gig economy will continue to grow – The gig economy can translate into cost savings for employee benefits, office space, and overhead, while bringing skills and competency to the organization. Registration Fees: Virtual PNW Member:  $20.00 Virtual PNW non-member:  $35.00 Tentative Agenda 9:30 AM            Registration Opens 9:45–10:30 AM   Capital Connections This is not just another cheesy networking reception. Okay, maybe it’s a little cheesy. We are partnering with The Boards for our first ever Capital Connections opening networking event at Spark on October 14. We are kicking off our last Spark event of the year with a curated forum for everyone to get to know each other better, learn about important updates from the chapter, and more. Our in-person audience at The Garden in Alexandria, Virginia will get to personally experience a delicious assortment of personal gourmet charcuterie and the virtual audience on the Performedia platform will join in for tips and tutorials on building your perfect board at home from Travis Peterson, President and Co-Founder of The Boards himself. Come prepared to learn, exchange ideas, and have some fun! 10:30–11:30 AM     Opening Keynote: Candid Conversation: New Leadership – New Direction We will have a candid and fun question guided conversation with our guest, Michelle Mason. We will also solicit audience participation with questions and polling tools. As the conversation flows, so will the questions. Our conversation will be around: – The importance of DEI as it relates to innovation and creativity. – Innovative practices she used in previous position. – Innovative practices she plans to use in her current position to improve employee engagement and shift the workplace culture to be one that can be successful in the new work environment. 11:30-11:45 AM     Networking Break 11:45–12:30 PM     Workplace Innovation Panel: Fostering an Inclusive Company Culture As event planners and marketers we have a social responsibility to make sure that the experiences and content we curate foster inclusivity and reflect the diverse backgrounds, areas of interest, and lived experiences of our consumers. To do this, we must first make sure that we are arming our teams with the insights, tools, and support needed to feel empowered to do so. Join us as we share our story on how we leverage our company culture and business practices to #MakeItMeanMore for employees and clients. Speakers: Noelle Alexandra: Director, Employee Experience, RedPeg Marketing Taren Tennessee : Director, Venues and Sponsorship, RedPeg Marketing 12:30–12:45 PM    Networking Break 12:45–1:30 PM     Innovation Case Studies To get ahead, every organization needs to find a unique angle to keep up with outside change. Innovation is never easy – and if you want to make a major leap forward, you need to understand that it’s a messy, unpredictable, serendipitous process. Successful innovation is about learning from your mistakes, persisting when the going gets tough, rethinking your tactics in the face of disruption. It can even involve luck. To inspire you to think differently about innovation, we bring you three innovation case studies: examples of teams that have done things their own way. Registration closes October 12th at 5pm! This session is eligible for 4.5 CE credits